Every page of your site should include your contact information/link, telephone number, email address, and snail mail address if appropriate.
Do not expect a web site to boost your sales as soon as it is online, or to work by itself. Appoint at least one employee for training and contact. F & I Management & Technology magazine April/May 2000, has an article "Dealer non-response Drives Consumers Away". It states "A dedicated Internet sales person is the key to successful Internet sales." Isn't that really just common sense business practice?
Promote your site off-line. Add your URL (ie: http://www.the-name-of-your-company.com) to business cards, letterhead, brochures, flyers, telephone listings, newspaper ads.
Your web site will work for you 24 hours a day, 7 days a week. We will show you all different ways to advertise online.
Your product inventory can be updated on a regular basis. What would your cost be to reprint your catalog or brochure each time you added or discontinued a product?
Online holiday consumer spending:
|1996 $500 million||1997 $1.1 billion
||1998 $3 billion||1999 $7 billion|
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